Cross-Border Recruitment & Executive Search
Even across different countries, the consultant remains the same.
We bridge cultures to deliver the best matching.

Cross-Border Capability: What Business-Building Leaders Need
Cross-border capability is the ability to cross differences and build relationships.
Every country and every field has its differences, and at times, major business moves on emotion.
That is why, in the space between headquarters and the local market, there is value in human involvement that AI cannot replace.
Beyond professional experience, we look for business-building leaders with this cross-border capability.
With over 20 years in recruitment, our founder personally works across borders, feeling the differences and understanding both sides, and connects headquarters leadership with candidates end to end.
Placement Track Record
Brand Business &
Entertainment × Tech
From Western, Chinese, and Indian companies to Japanese global firms,
we have placed many senior leaders, including Country Managers.












I joined % Arabica thanks to Kaoru's precise proposal and careful support. I came from the fashion industry and had no experience in coffee. She looked beyond industry background to my experience launching global brands in Japan, and presented that to the company.
Her practical advice during the selection process gave me confidence. She is fast, trustworthy, and an agent I can fully rely on.
Testimony from the Japan Country Manager of a global coffee brand
As a former flight attendant, leading a clinic on site was a new challenge for me. Ms Kaoru was very helpful throughout the recruitment process and was always willing to offer support and guidance when needed. Her positive encouragement and constructive feedback helped me prepare and improve along the way.
When I joined, a Japanese staff member she had introduced was already at the reception, a rare presence in Dubai, which was reassuring. I appreciated her professionalism, responsiveness, and willingness to help.
Testimony from the Manager of one of the largest Japanese clinics in Dubai
Kaoru is a highly passionate professional. Thanks to her, the establishment of our Japan entity and the hiring of our team were a success. She is a trusted partner who can support global expansion, and after more than six and a half years of working together, she has also become a good friend.
Looking ahead, as our company expands its business in the UAE, we also look forward to her support in recruitment.
— Testimony from the Founder of HelloTalk, a multilingual communication app active in over 200 countries worldwide
Ms. Fujii understood my strengths, experiences, and even my weaknesses more deeply than anyone else. She seriously thought together with me about how I could achieve my desired career. I feel fortunate to have met her—someone who goes beyond the role of a recruiter.
I had never worked in an overseas global team before. But instead of letting me dwell on my lack of experience, she advised me on how to turn my passion for my current work and my future potential into strengths. As a result, I was able to achieve an unexpected career path—crossing borders from Japan to China and working at a global headquarters.
— Testimony from a Game Creator at NetEase Games, one of China’s leading major gaming companies
Others try to fit people into requirements, but Kaoru is different. Over the past four years, I have met with more than ten recruiters, and Kaoru has been the most dedicated consultant. When I had an on-site interview with a company in Los Angeles, she even came to the location with me.
She deeply understands both companies and candidates, going beyond lists to assess the true value of candidates, and achieves the best matching. She is a partner who can identify the “change leaders” of the future.
— Testimony from the Head of the U.S. entity of Makeblock, a Shenzhen-born global EdTech company
Kaoru is not only an excellent headhunter but also the best partner who truly understands me and thinks together about my future career. She aligned my aspirations with the company’s needs and even created a position for me.
Although I had no prior work experience in China, I was able to achieve a cross-border career move from Japan to China, and now I am responsible for a joint venture between a major Japanese company and Yeahka, a Shenzhen-listed FinTech firm.
— Testimony from the Leader of a Japan-China Joint Venture with Yeahka, a Shenzhen-based listed FinTech company
While many consultants dismissed my career as unconventional, Ms. Fujii was the only one who worked with me to design it.
We first met over 14 years ago, when I was working in Vietnam, and she supported my career move back to Japan. I was impressed by her enthusiasm in thinking about how to leverage my career and present it to companies. Thanks to her, I was able to achieve the career advancement I hoped for.
As a long-term career design partner, I have introduced many friends to her. I now greatly look forward to her future career support bridging East Asia and the UAE.
— Testimony from an International Sales Leader, Hakuhodo, one of Japan’s leading advertising agencies
Within a short period, Ms. Fujii introduced two candidates to our Shenzhen headquarters: a Marketing Director and a Marketing Specialist for the Japan market. One of them was based in the UK, yet despite the difficult circumstances of the pandemic, she smoothly supported their cross-border transition to China.
Her ability to bridge cultural and professional gaps between China and multiple countries is truly remarkable. We also look forward to her role in bridging with the Middle East in the future.
— Testimony from Board Member & Japan Representative, EcoFlow, a Shenzhen-born unicorn and innovator in the large-capacity battery sector
Ms. Fujii has successfully introduced more than six executives, including CEOs in Japan. She is an incredibly reliable partner.
Once she makes a commitment, she never gives up until the placement is finalized. That is why we entrusted her with an exclusive retained search for a CEO representing more than 500 employees, and she impressively completed the placement in about two months.
As our company pursued its vision of “One Asia,” she personally conducted market research in both China and Japan, and by incorporating her insights, she proposed the most suitable candidate to our headquarters in Italy. I believe this was the key to our success.
— Testimony from the HR Director of FURLA, a global brand originating from Italy
Ms. Fujii provided meticulous support, connecting New York, Europe, Hong Kong, and Tokyo all the way through to my successful placement.
At that time, I was working at the New York headquarters of a brand and was seeking a career move to APAC (Asia). She introduced me as the Head of the Japan division of that brand.
She seamlessly connected four key locations—New York, the Italy headquarters, APAC management in Hong Kong, and Tokyo—navigating time zone differences with careful and smooth coordination.
Her wealth of information and efficient facilitation were of great help to me. I am truly grateful.
— Testimony from the General Manager of MD, Zegna, a global brand originating from Italy
Ms. Fujii has successfully introduced a total of five professionals, including Brand Heads and department leaders. She is a rare and trustworthy professional.
Even when entrusted with challenging exclusive searches, she created candidate lists and responded with persistence. For highly confidential projects with urgent hiring deadlines, she worked strategically and swiftly, calculating backward from the desired start date.
I truly appreciate her attitude of “prioritizing our company’s goals above all,” and regard her as an honest and reliable partner.
— Testimony from the APAC Head of HR, Swatch Group, a major conglomerate originating from Switzerland
I have long experience in HR and have met many recruiters, but from the very beginning I found Ms. Fujii to be an intriguing professional.
The reason is that she cared less about immediate placements and more about the candidate’s career itself, listening attentively to my story. It was the same when she presented a job description to me. To be honest, at first I wasn’t very keen on changing jobs, but I trusted her words: “My job is to present you with good opportunities, and I will never pressure you afterward.” That turned out to be true.
Because of this, I was able to make my own decision, and as a result, I achieved a great career advancement. I am grateful for that.
— Testimony from an HR Manager at Richemont, a major conglomerate originating from France
Global Career Coaching
With a “career strategy that differentiates you at home and abroad,” take your next step with confidence.


In the AI era, the conventional view of careers is rapidly changing, and many people struggle between “staying true to themselves” and “making choices that deliver results.”
What is needed in such times is the ability to discover your own unique value, your Core (the nucleus of differentiation), and to design a career that can thrive even overseas.
In our career coaching, we utilize our independently developed “C+GROW Model” (aligned with ICF international standards) × AI tools to consistently support you in the following.
- Verbalizing your Core (fundamental strengths)
- Designing goals and action guidelines
- Strategic support for company analysis, document preparation, interview preparation, and offer negotiation
We help you organize your thoughts and turn uncertainty into action.
Together, we build the very foundation of global career design.
What is the “Core + GROW” Model Needed for Career Design in the AI Era?
Today, as AI evolves, the conventional understanding of careers is changing dramatically, and many people are facing “uncertainty.”
Our company has developed a unique “C+GROW Model”, which adds “C = Core (the nucleus of differentiation)” to the internationally recognized coaching model “GROW.”
- C (Core): Verbalizing your essential strengths, the source of your value
- G (Goal): Setting goals
- R (Reality): Clarifying the current situation
- O (Options): Reviewing available options
- W (Will): Committing to action
By combining coaching techniques based on ICF international standards with AI tools, we provide seamless and comprehensive support throughout the process.

Why can we design careers that stand out both domestically and internationally?
Because we know both the fields of education × recruitment, we can help you verbalize your “personal axis.”
Our Global Career Coaching does not end with simple self-analysis.
We identify the intersection between “the skills society demands” and “your uniqueness,” and transform it into a career strategy that leads to action.
In overseas education settings, we have nurtured students’ ability to “express their future goals,” while on the front lines of recruitment, we have partnered with companies to identify “business builders.”
It is precisely this dual perspective of education × recruitment that enables us to draw out your Core (essential value) and, with the support of AI, help you design your next step with confidence.

Verbalizing Your “Authenticity” with the Core + GROW Model
An original model that adds Core (your unique strengths) to the international GROW framework (Goal / Reality / Options / Will).
Even those who have not yet defined a clear career axis can naturally discover their direction.

Supporting Thinking and Expression through AI Tools
AI is leveraged to refine application documents and self-presentations.
We also provide simulations of interview questions and action guidelines.

A Global & Cross-Border Perspective
Extensive experience supporting foreign firms, startups, and multinational companies.
We design careers that transform cross-cultural adaptability, initiative, and language skills into true “assets.”
Recommended for People Like This
Those who want to take on the challenge of working abroad
Those who want to advance their career in global companies
Those who want to succeed in salary negotiations during a career change
Those who are unsure whether to study abroad or pursue a career move as their first step overseas
Model Plan (with Salary Negotiation Support)
A cross-border career support program for the AI era that helps you discover your “Core.”
The content can be customized to best suit your challenges and needs.
Basic Plan
Core Analysis + Career Strategy Design
1,000 AED
(tax excluded)
60 min × 3 sessions
- Self-analysis using the C+GROW model
- Direction design
- 1 review of LinkedIn profile or resume
- Company analysis
- Interview preparation
- Local employment advice
- Chat support
- Special (Salary Negotiation) Support
For those who want to clarify their axis of differentiation and career direction
Standard Plan
Cross-Border Career Change or Open Career Change
1,625 AED
(tax excluded)
60 min × 5 sessions
- Self-analysis using the C+GROW model
- Direction design
- 1 review of LinkedIn profile or resume
- Company analysis
- Interview preparation
- Local employment advice
- Chat support
- Special (Salary Negotiation) Support
Handled by advisors well-versed in global job markets
Premium Plan
Six-Month Accompanied Coaching
3,000 AED
(tax excluded)
60 min × 10 sessions
- Self-analysis using the C+GROW model
- Direction design
- 1 review of LinkedIn profile or resume
- Company analysis
- Interview preparation
- Local employment advice
- Chat support
- Special (Salary Negotiation) Support
Flexible support for overseas career changes, career transitions, business launches, etc.
Includes professional advice on “salary negotiations,” an unavoidable step in overseas career changes or direct applications.
→ Support based on extensive successful cases, including how to communicate your desired salary and effective negotiation tips.
Let’s find your “Core” together.
From now on, more than academic background or work history, what matters is having your own unique axis.
Discover that axis, set your goals, and translate them into action.
Shall we design a career strategy that is truly yours, together?
Start with 30 minutes to tell us about your situation.
The first consultation is free.
