Beyond borders and cultures, we create more freedom for people and companies.

Diverse Career Design, with bases in Dubai, Japan, and China,
serves as a cross-border talent hub connecting East Asia and the Middle East.
From both business and career perspectives, we design optimal encounters.
More than simple matching, we support “individual growth and corporate development” across nations, grounded in strategy and multicultural understanding.

【Cross border HR Consult】Kaoru Fujii


“Cross-Border Career Design” that makes a difference in the AI era


Global Career Coaching

A new coaching service that visualizes your "Core for differentiation" by applying the C+GROW model (independently developed from ICF international standards) × AI.


Based on this core, we design action guidelines and strategically support you in "company analysis," "application document preparation," "interview preparation," and “offer negotiation."

Cross-border talent matching


Cross-border talent matching service

connecting East Asia and the Middle East.
– Covering executives and leadership levels
– Deep understanding of Japanese, Chinese, and UAE corporate cultures to prevent mismatches
– Providing consistent support for both corporate solutions and candidate coaching


Even across different countries, the consultant remains the same. We bridge cultures to deliver the best matching.

Over 20 years in cross-border talent, with practical expertise and trust built on the ground

Insight into the essence of people, cultivated through dialogue with more than 6,000 individuals

A hands-on global network bridging Asia and the Middle East

Perspectives that span both executive leadership and next-generation development, combining business and education

Career coaching that stands out through the use of AI


Success Record in Recruitment

From major Western global corporations to Chinese startups,we have a strong track record of introducing “business-building talent” such as CEOs, Country Managers, and Bridge Leaders.

Kaoru is a highly passionate professional. Thanks to her, the establishment of our Japan entity and the hiring of our team were a success. She is a trusted partner who can support global expansion, and after more than six and a half years of working together, she has also become a good friend.
Looking ahead, as our company expands its business in the UAE, we also look forward to her support in recruitment
.

— Testimony from the Founder of HelloTalk, a multilingual communication app active in over 200 countries worldwide

I had never worked in an overseas global team before. But instead of letting me dwell on my lack of experience, she advised me on how to turn my passion for my current work and my future potential into strengths. As a result, I was able to achieve an unexpected career path—crossing borders from Japan to China and working at a global headquarters.

— Testimony from a Game Creator at NetEase Games, one of China’s leading major gaming companies

— Testimony from the Head of the U.S. entity of Makeblock, a Shenzhen-born global EdTech company

— Testimony from the Leader of a Japan-China Joint Venture with Yeahka, a Shenzhen-based listed FinTech company

— Testimony from an International Sales Leader, Hakuhodo, one of Japan’s leading advertising agencies

Within a short period, Ms. Fujii introduced two candidates to our Shenzhen headquarters: a Marketing Director and a Marketing Specialist for the Japan market. One of them was based in the UK, yet despite the difficult circumstances of the pandemic, she smoothly supported their cross-border transition to China.
Her ability to bridge cultural and professional gaps between China and multiple countries is truly remarkable. We also look forward to her role in bridging with the Middle East in the future.

— Testimony from Board Member & Japan Representative, EcoFlow, a Shenzhen-born unicorn and innovator in the large-capacity battery sector

Ms. Fujii has successfully introduced more than six executives, including CEOs in Japan. She is an incredibly reliable partner.
Once she makes a commitment, she never gives up until the placement is finalized. That is why we entrusted her with an exclusive retained search for a CEO representing more than 500 employees, and she impressively completed the placement in about two months.
As our company pursued its vision of “One Asia,” she personally conducted market research in both China and Japan, and by incorporating her insights, she proposed the most suitable candidate to our headquarters in Italy. I believe this was the key to our success.

— Testimony from the HR Director of FURLA, a global brand originating from Italy

Ms. Fujii provided meticulous support, connecting New York, Europe, Hong Kong, and Tokyo all the way through to my successful placement.
At that time, I was working at the New York headquarters of a brand and was seeking a career move to APAC (Asia). She introduced me as the Head of the Japan division of that brand.
She seamlessly connected four key locations—New York, the Italy headquarters, APAC management in Hong Kong, and Tokyo—navigating time zone differences with careful and smooth coordination.
Her wealth of information and efficient facilitation were of great help to me. I am truly grateful.

— Testimony from the General Manager of MD, Zegna, a global brand originating from Italy

Ms. Fujii has successfully introduced a total of five professionals, including Brand Heads and department leaders. She is a rare and trustworthy professional.
Even when entrusted with challenging exclusive searches, she created candidate lists and responded with persistence. For highly confidential projects with urgent hiring deadlines, she worked strategically and swiftly, calculating backward from the desired start date.
I truly appreciate her attitude of “prioritizing our company’s goals above all,” and regard her as an honest and reliable partner.

— Testimony from the APAC Head of HR, Swatch Group, a major conglomerate originating from Switzerland


I have long experience in HR and have met many recruiters, but from the very beginning I found Ms. Fujii to be an intriguing professional.
The reason is that she cared less about immediate placements and more about the candidate’s career itself, listening attentively to my story. It was the same when she presented a job description to me. To be honest, at first I wasn’t very keen on changing jobs, but I trusted her words: “My job is to present you with good opportunities, and I will never pressure you afterward.” That turned out to be true.
Because of this, I was able to make my own decision, and as a result, I achieved a great career advancement. I am grateful for that.

— Testimony from an HR Manager at Richemont, a major conglomerate originating from France

Cross-Border HR Consultant | Founder & CEO of both Japan and UAE entities

Kaoru Fujii

Even across borders, the consultant remains the same—bridging cultures to deliver the best matching.